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Background & Challenge
Beerwulf is the one-stop shop for home bars. The brand provides customers with everything needed to enjoy a beer at home from curated beer cases to high-quality home draught machines.
Like any branding-related project, this project was highly centred around the brand reaching its target audience, at the same time considering other external elements like its platforms of reach and competitors.
The challenge was to create a branding strategy specifically for a segment of the Italian market.
Solution
Audience insights and intercultural personas were used to pinpoint pain points in customers' journeys.
A branding strategy was crafted by combining audience centrism and brand differentiation.
Social media platforms and websites were utilized to engage and tell the brand's story.
Brand personality was incorporated effectively across these solutions.
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